I got a rather interesting question from someone who attended one of my pivot table webinars. They were wondering if they could have text values in the **Values** area of a pivot table?

This is usually the area where we summarize fields by various different aggregation methods like taking the sum, average, minimum, maximum or standard deviation.

But the thing is, these aggregation methods require numeric data!

Is there any way to summarize text based data that will return text as the result?

The answer is yes, but we will need to use the data model and DAX formulas to do this. Traditional pivot tables do not have this functionality.

Also, we will need to be a PC user with Excel 2013 (or later) and Office 365. Sorry, but these modern features aren’t available in the Mac versions yet.

## Video Tutorial

## The Problem

Here we’ve got a list of students along with the courses they are enrolled in. A student can have multiple rows of data when they are enrolled in multiple courses.

Can we summarize this data with a pivot table so that we just display each student once and then show a comma separated list of their courses?

## Insert A Pivot Table

First, we will need to insert a pivot table. This is done in the usual manner.

Select a cell inside the data ➜ go to the **Insert** tab ➜ then press the **Pivot Table** button.

In order to use DAX formulas, we will need to select the **Add this to the Data Model** option.

## Add A Measure

With traditional pivot tables, we don’t need to define any calculations. They come predefined with basic sum, count, average, minimum, maximum, standard deviation and variance calculations.

With the data model, we get access to a whole new world of possible calculations using DAX formulas. These are created by adding **Measures**. We can create just about any calculation we can imagine with these.

To add a Measure, select the pivot table ➜ **right click** on the table of data found in the **PivotTable Fields** window ➜ choose **Add Measure** from the menu.

This will open the Measure dialog box where we can create our DAX formulas.

## ConcatenateX Function

In the Measure dialog box:

- We need to
**select the table**to which to attach our measure, give the measure a name and description. - We can explore the available DAX formulas using the
**Insert Function**menu and also check the validity of any formula we write. - We can write our formula in the
**DAX formula editor**. - We can assign
**formatting**to the measure.

To create a measure that aggregates text into a comma separated list, we’re going to use the **ConcatenateX** DAX function.

`=CONCATENATEX(StudentData,[Course],", ")`

We need to write the above formula into the **DAX formula editor** and then we can create the new measure by pressing the **OK** button.

This will take the **Course** field from the **StudentData** table and concatenate its values together with a comma and space character as a delimiter.

## Using Our New Measure

This new measure will appear listed in the **PivotTable Fields** window with all the other fields and we can use this new measure just like any of the other fields.

Measures can easily be identified from the data fields by the **fx** icon in from of the measure name.

We can click and drag the **Course List** measure into the **Values** area of our pivot table and this will produce a comma separated list of a students courses.

## Conclusions

Pivot tables have been a feature in Excel for a long time and they can do a lot of great useful calculations.

They are limited though, especially when it comes to displaying text values in the **Values** area.

With the data model we get many new calculation options that regular pivot tables just don’t have, including concatenating text values to display in the **Values** area. This is definitely a feature worth exploring when regular pivot tables just won’t cut it.

Hello John,

This was very helpful! I’m having some trouble adding my new measure field to the Values area. For some reason, it is not populating. I am trying to do this for a very large table of data (tens of thousands of rows). Is it not able to process it when using it with a very large source of data? Other measures (that reference different fields) work okay. I tried this particular measure on a smaller sample of 100 rows of the data, and that seems to work. Any idea what the problem is and how to fix it?

Thanks!

Yes, the X DAX functions iterate over the entire dataset, so are resource intensive.

Also, a cell has a limit of 32k characters, so results might be truncated.

Similar to previous comments, I could only add the Measure to the pivottable Values section if the source table was around 3,000 rows max. In my case, the source data was 32,000 rows. So, to get close to the results I was looking for, I split the source data into new standard tables that were 3,000 rows max, and then created individual Pivottables from the individual standard Tables. Then I manually pasted the individual “PivotTables” into one standard table.

The 32K character was my issue. But it was because of the Subtotal and Grand Totals cells were probably exceeding the limits. So, I simply cut off Subtotals and Grandtotals in my PivotTable, and now it works. I learned it from: https://sfmagazine.com/post-entry/july-2018-excel-reporting-text-in-a-pivot-table/

Yep, only 32k characters per cell.